Mark Dawson's Ads for Authors Overview and Course Content Disclosure
Mark Dawson’s Webinar 2023 – AI Ads For Authors
This Wednesday 13th September (9pm UK time, 4pm New York, 1pm Los Angeles), Mark Dawson and James Blatch will host a free webinar on how to use AI services such as ChatGPT and Midjourney in the author marketing. It’s a controversial topic at the moment, but the genie’s out of the bottle and it’s worth knowing how this emerging technology might affect the author’s industry even if we choose not to use it.
Webinar Wil Start In:
Limited Seats.
Can’t attend the live webinar? Don’t worry. Register to get the webinar’s replay.
New!! Updated On 14th September, 2023. A.I. Ads for Authors is coming!
What You Will Get From This Launch? Enrolling as a student gives you immediate and unlimited access to:
- Facebook Ads for Authors
- Advanced Facebook Ads for Authors
- Amazon Ads for Authors
- BookBub Ads for Authors
- TikTok for Authors
- Ad Design for Authors
- How to Write Better, Simpler Ads
- Facebook Messenger Bots for Authors
- Amazon Attribution for Authors
- SPF University (premium webinars)
And any future modules to be added to the course, including their upcoming A.I. Ads for Authors.
Ads For Authors 2023 Enrollment Starts! And It Closes In:
Mark Dawson's Ads For Authors Overview and Course Content Disclosure
Mark Dawson's Ads For Authors is a masterclass for authors in creating powerful and profitable ads on Facebook, Amazon, and Bookbub to maximize book sales in less time and at less cost, whatever the genre.
This Ads for Authors overview and review will give you all the basic details of the course and reveal several major course content as a sneak peek. You will also gain an insight from former students of what they learned and how they feel about the course. So, after reading this comprehensive post, you can have a clear picture at what you will get from the course before you enroll.
Ads For Authors Overview And Course Content Disclosure covers the following topics:
What Is Ads For Authors?
Self Publishing Formula’s “Ads for Authors” Course is an online course for intermediate to advanced-level authors who already know the basics and have launched books but need to go further to scale up their book sales.
If you go to the Ads for Authors official enrollment page, there’s not much detailed information about the course content. So, as a former student, I am going to give you a sneak peek of the major course modules’ content so that you can get a glimpse of what’s involved and be confident before buying the course.
I will assure you this is worth investment if you are struggling to get sales or would like to have a better strategy to scale up your book sales in less time and with less ad spend.
Ads for Authors was created by bestselling author Mark Dawson from UK. It is one of the most highly regarded courses in the industry in recent years. Mark shares exactly how he advertises to become a best-seller and how he keeps the ads running to maintain his sales. He also invites several well-known speakers and insiders to share their knowledge of advertisements for authors.
When Is the Ads For Authors Course Open?
It opens twice a year.
- 2023 first enrollment period: 18 January to 9 February 2023.
- NOW! 2023 second enrollment period: from 13 September, 2023 to 5 October, 2023
Registration Closes In
Who Should Take the Ads For Authors Course?
Ads for Authors course is suitable for authors who have their book written and published, and who want to learn all the necessary next steps to sell their books consistently, implementing the marketing and ad planning to sell effectively.
You’ll learn how to do keywords research, set up well-organised campaigns and ad groups, create high quality score ad copy for cheaper but better ad bidding so you can market to your specific target audiences, and build up your email subscribers and turn them into buyers and fans.
Even for authors who have already advertised their book, this is a valuable course to help them refine their strategy and optimise their ad efficiency and capacity to maximize ROI. If you are someone who struggles to get your book selling consistently but spends tons of time and money fine-tuning your ads without knowing what’s wrong and what’s the right thing to do, this course is suitable for you too.
The strategies you learn on Ads for Authors can be used to sell any format of book, but they focus primarily on marketing eBooks since they tend to be the easiest to market (and easier to discount in order to entice new readers).
What Will You Learn On Mark Dawson's Ads For Authors Course?
This is a course that helps authors to learn how to create and develop a sustainable advertising plan to promote and sell their books online.
Mark shows his students exactly how he runs advertisements to become a best-seller and sell millions of books, building up thousands of readers on his email list.
You will also learn from several subject leaders, such as
- Janet Margot who worked in the Amazon Ads team for over eight years
- BookBub team who deliver the BookBub Ads For Authors course,
- Indie authors Lila Dubois and Jayne Rylon who use TikTok successfully to market their books to their dream readers
- Stuart Bache will talk about how image design can help you to sell books
- Bryan Cohen for compelling ad copy
- and more
Here are highlighted courses that you will learn to set up highly profitable ads on the three major advertisement platforms for any genres
• Facebook Ads For Authors
A flagship course within the whole Ads for Authors course. This is where Mark Dawson starts to build up his massive fanbase email list and make the magic happen for all of his bestselling books, whenever he publishes a new book or series. Content is kept up to date to ensure it’s meeting Facebook’s latest ad guidelines and policy.
• Amazon Ads For Authors
A revised course with insider tips and insights from Janet Margot, who left the Amazon Ads team after working there for eight years. There is no one better to teach you how to set up winning-position ads on Amazon so that your target readers never miss you!
• Bookbub Ads For Authors
A rare course on the market that covers BookBub Ads and is delivered by the BookBub team themselves. From setting up a BookBub profile to creating the best bidding-strategic ad campaign for eBooks and audiobooks, students will learn how to set up cheap CPC but successful campaigns.
• Tiktok for Authors (NEW!!)
Indie authors Lila Dubois and Jayne Rylon will guide you in how to tap into the awesome marketing potential of the popular platform TikTok.
So, by completing these major content areas, you will learn all the basics at an advanced level for setting up winning ad campaigns, as well as how to measure success, and where to avoid mistakes and cut your losses. Together with other bonus courses and all insider tips, you will be able to set up better bids, ad position, create compelling ad copy and design images to capture your dream readers’ attention, motivate them to buy your books.
Also, there are many useful resources and documents to download, helping you to apply Mark’s successful advertisement system effectively.
After you finished the course, you will know all the strategies in detail alongside the successful formula Mark has implemented so you can follow his steps to advertise your book(s) profitably.
What's on the Ads for Authors course?
There are nine different modules inside Ads for Authors, a total of around 42 hours of content. Below is the course breakdown and approximate length of each course:
3 courses related to Facebook – total approx. 20 hrs
- Facebook Ads for Authors (approx. 13 hrs)
- Advanced Facebook Ads for Authors (approx. 5 hrs)
- Facebook Messenger Bots (approx. 2 hrs)
2 courses related to Amazon Ads – total approx. 17 hrs
- Amazon Ads (updated 2020) (approx. 12.25 hrs)
- Amazon Ads (Legacy Version) (approx. 4 hrs)
1 course related to BookBub Ads – total approx. 3 hrs
- Bookbub Ads for Authors (2021) (approx. 2.75 hrs)
1 NEW Pioneer Book marketing Course – TikTok for Authors
- TikTok for Authors by Lila Dubois & Jayne Rylon – NEWLY added in August 2022!
2 supplementary courses for enhancing your ad copy and design – total approx. 2 hrs
- How to Write Better, Simpler Ads by Bryan Cohen (approx. 0.75 hrs)
- Ad Design for Authors by Stuart Bache (approx.1 hr)
Access to Mark’s collection of webinars and events – total approx. 30 hrs
- SPF University (approx. 30 hrs)
*this is included for all Mark’s Self-Publishing Course series
The Ads for Authors course also includes various downloadable and super-useful resources, such as:
- PDF transcripts of each session
- Excel files with formulas to calculate ad cost-effectiveness, e.g. read-through calculator, ROI calculator, ad budget monitoring
- Excel keyword search and campaign/ad group/ ad setup planning,
- Cheat sheets for glossary, campaign optimisation, seasonality of various types of books throughout a year,
- Email sample for recruiting your advanced team, email swipes for your email sequence customization
PLUS, the following
Ads For Authors Bonus List
Facebook Community – You will receive a students-only private Facebook group invitation link and be granted access.
Bonuses – Offered by Mark and his trusted partners, which can definitely save your running cost throughout your author business journey, such as:
- PRO BOOK COVER DESIGNS by Stuart Bache: discount worth over $100 for ebook design, Facebook ad images and 3D packshot package – PLUS 10% off CoverKit images
- Discounted membership for an annual plan with BOOKFUNNEL, the popular eBook distribution service (worth $50)
- A FREE month of access to PROLIFIC WORKS, the ace book giveaway service (Plus Plan – worth $20)
- Secure a $120 discount on the annual plan for THE AUTHOR HELPER SUITE, the impressive data dashboard created by indie authors for indie authors
- BOOK BRUSH: 15% DISCOUNT on the ANNUAL PLAN FOR LIFE! This amazing service makes creating professional ad and social media images for your book campaigns an absolute breeze – worth $15 a year for as long as you subscribe
- A huge 25% discount (worth $1000) on a SUPER PREMIUM WORDPRESS website for the ‘authorpreneurs’ out there who require something more advanced and customized – from the crack team that’s put together multiple sites for the global self-publishing community.
… And much more
Click the button below to see the full list of Ads For Authors Bonuses now.
How do you Attend the Ads For Authors Online Course?
Ads for Authors is an online self-taught course in an HD video tutorials format. Once you have enrolled, an email will be sent to your registered email address with all the login and password information, and where you can get help and support during the process.
This Ads for Authors self-learning format means you can log in and start to watch any course anytime at your own pace. The course includes a downloadable transcript in PDF format for each session.
Ads for Authors is compatible with any browser on a desktop, laptop, tablet, or smartphone.
Ads For Authors Course Sneak Peek – 5 Main Course Modules Content Reveal
When you first login to the Self Publishing Course platform, it shows all Mark’s courses, even for those not included in Ads for Authors. To avoid confusion, I suggest you click on the right-hand top corner, “My products” which only shows the courses under your purchase.
In the case of Ads for Authors, My Products will appear like this:
1. Ads For Authors Sneak Peek – Facebook Ads For Authors Course (Approx. 13 hrs)
Module #1 Course Introduction
Module #2 Facebook General Principles
- The Interface and Ads Structure
- Creating a Campaign and Targeting
- Ninja Tips
- Compliance
Module #3 Facebook Ads to Build Your Mailing List
- Purpose and Results
- How to Create Your Ad
- Examples
- Landing Page
- Monitoring
- Precise Onboarding Sequence
- How Much are Subscribers Worth?
- Mailing List Hygiene
- Surveying Your Readers
- The Tripwire
- Lead Generation Ads
- GDPR Email List Compliance
Module #4 Using Facebook Ads to Drive Sales
- Purpose and Results
- Your Landing Page
- Amazon Associates and Affiliate Links
- Create Your Ad
- Metrics
- Monitoring Your Ads
- Troubleshooting
- Example Ads
Module #5 Dynamic Creative Ads
- Overview
- Preparation
- Campaign Creation
- Campaign Optimisation
2. Ads For Authors Sneak Peek – Advanced Facebook Ads For Authors Course (Approx. 5 hrs)
The Reader Funnel
- What is a Reader Funnel?
- Reader Funnel – Cold
- Reader Funnel – Warm
- Reader Funnel – Hot
Campaign Level
- Campaign Budget Optimisation: Introduction
- Campaign Budget Optimisation: Testing
- Campaign Budget Optimisation: Scaling
Ad Set Level
- Audience Research – Ad Set Suggestions
- Audience Research – Page Affinities
- Audience Research – Reader Stalking
- Audience Research – Connectio
- Audience Research – Audience Insights Tool
- Interest Filtering with Connectio
Ad Level
- Creative Hub
Facebook Business Manager
- Facebook Business Manager – Set-up
Ninja Tips
- Boosted Post Stats
- Best Posting Times
- Build a Research Folder
3. Ads For Authors Sneak Peek – Amazon Ads (legacy course) (Approx. 4 hrs)
Module #1 General Strategy
- Overview and Set-up
- Compliance
- Creative
- Naming
- Metrics
Module #2 Lockscreen Ads
- About the Ads
- Targeting
Module #3 Sponsored Product Ads
- About the Ads
- Keyword Research
- Creating a Sponsored Product Ad
Module #4 Monitoring Our Ads
Module #5 Optimising
4. Ads For Authors Sneak Peek – Amazon Ads for Authors (2020) (Approx. 12.25 hrs)
Introduction to the Course from Janet Margot
Module #1 Overview
- Why Advertise on Amazon?
- About Amazon Ads
- Sponsored Ads: Key Concepts
- Ad Placements
- FAQs
Module #2 Introducing Ad Types
- Sponsored Product Ads
- Lockscreen Ads
- Sponsored Brands
- FAQs
Module #3 Developing Your Strategy
- Strategy Components
- Assessing Your Needs
- What to Advertise
- Know Your Reader
- When to Advertise
- How to Allocate a Budget
- FAQs
Module #4 Controlling Your Costs
- Budgets
- Bid Strategies
- FAQs
Module #5 Housekeeping
- Campaign Housekeeping
- FAQs
Module #6 Eligibility & Compliance
- Book Eligibility
- Eligibility & Compliance in Romance
- Eligibility & Compliance in Religion & Spirituality
- Eligibility & Compliance in Self-Help
- How Moderation Works
- FAQs
Module #7 Advertising Accounts
- Opening Your First Amazon Advertising Account
- Regional Access & Registration
- FAQs
Module #8 Ads Console Walkthrough
- Ad Console
- FAQs
Module #9 Sponsored Products Campaign
- Access
- Campaign Creation
- Keyword Research
- Reporting
- Ninja Tip – Relevance
- Ninja Tip – Dataminer
- Ninja Tip – PickASIN
- FAQs
Module #10 Getting Started with Lockscreen Ads
- Overview
- Campaign Creation
- Lockscreen Ads Reporting
- FAQs
Module #11 International Advertising
- Expand Your Reach with International Advertising
- FAQs
Module #12 Monitoring
- Monitoring Your Ads
- Metrics
Module #13 Optimisation
- Introduction
- Preparing Your Data
- Step 1 – Analyse
- Step 2 – Benchmark
- Step 3 – The Sweet Spot
- Step 4 – Harvesting
- Step 5 – Double Down
- Step 6 -Prioritise
- FAQs
Module #14 Additional Resources
- Additional Resources
- Dos and Don’ts
Module #15 Cheatsheets
- Campaign Optimisation Checklist
- Reporting Quick Reference Guide
- Seasonality
- Glossary
Module #16 Advanced Topics
- Advertising Beyond KDP
- Advantage Program
- Myths About Ads
- Custom Text
Module #17 Sponsored Brands for Advantage Users
- Overview
- Walkthrough
- Reporting
- FAQs
Module #18 Sponsored Display Ads for Advantage Users
- Overview
- Walkthrough
- Reporting
- FAQs
5. Ads For Authors Sneak Peek – BookBub Ads for Authors (Approx. 2.75 hrs)
Module #1 Getting Started
- Getting Started
- How do BookBub Ads Work?
- What Can You Promote?
- Setting Yourself Up For Success
Module #2 Creating Ad Campaigns
- How to Create a New Ad
- Selecting a Format & Choosing a Book
- Designing Ad Creative
- Click-through Links & Reader Targeting
- Author & Category Interest
- Setting a Schedule & Budget
- Bidding
- Naming & Saving Your Ad
- Running Ads for Audiobooks
- Putting it all Together
Module #3 Managing & Improving Your Campaigns
- Managing & Editing Your Campaigns
- Running Ad Tests
- Measuring Success
- Troubleshooting Your Campaigns
Module #4 Examples of Successful Campaigns
- Case Study: Promoting a First-in-Series Book
- Case Study: Promoting an eBook Deal
- Case Study: Promoting an Audiobook Deal
- Case Study: Promoting a New Release
- Case Study: Steady Sales
- Wrapping Up
How Much Does The Ads For Authors Course Cost?
There are two payment plan options, as below:
30-Day Money Back Guarantee
Don’t forget the 30-day money-back guarantee offer – this gives students enough time to assess if the course is the right fit. The refund process is simple – I tested and it’s truly a “no questions asked” refund process.
Is Mark Dawson's Ads For Authors Worth Your Time And Money?
Yes, it is worth the money. Because Ads for Authors course gives you
Comprehensive And Actionable Content
It covers the three major advertisement platforms specific for book promotion: Facebook, Amazon and BookBub. Each course is well thought through – from beginner steps to advanced level, you will find it easy to understand and follow.
The trustworthy Content from Leading experts in Self-Publishing Industry
Mark Dawson is not the only teacher in the course. With his high reputation and network in the self-publishing industry, he is able to invite other top leaders and insiders to join the course teaching.
To name a few, such as Janet Margot, Stuart Bache, Bryan Cohen, official BookBub staff and more.
It is ensure you are learning the best from the industry. Many students are applying the teaching to their book advertisements and have good results. A ton of testimonials from past students are always proof to guarantee the quality of the course.
Lifetime Access For Any New Future Updated Content
For example this year, it newly added a new form of book promotion course – Tiktok – which is very profitable but probably very new to many authors. This new course is a free add-on for the existing students to access too.
You will enjoy the same benefit once you become his student – no extra cost to unlock any future new course content!!
The Strategic Plan Suits The Promotion Of All Genres
The ad strategy has worked not only for Mark himself, but for many other students who have successfully implemented his strategy. Former students have provided numerous testimonials across a wide range of genres.
Flexible Learning Schedule With Lifetime Access
Students can watch video lessons at any time during the course. Lifetime access is granted to all online course videos and materials, so you can freely learn and apply all the knowledge and skills taught on the course at your own pace.
Insider Support Community Access
The students-only Facebook community is extremely helpful as a newbie. Students have a way to connect with others who are on the same path. Sufficient support, comfort, and encouragement make your journey not so lonely anymore.
In summary, Mark Dawson’s Ads For Authors course is a very good investment for authors who want to know how to create ads for list building and sales. It enables them to find and introduce a target audience to your work, creating fans and readers for life.
As you can see from the above sections, this course covers all the book advertisement details, strategy and tactics for how to set up a cost- and time-effective ad campaign on different major promotion platforms. It is a comprehensive course and full of updated information, so any authors who want to have a successful author career should take it.
Ads For Authors Students Testimonials
Meet some of the students to see how they have transformed their author careers with Ads for Authors.
Additional Information: Who Is Mark Dawson?
In case you are not sure who Mark Dawson is, here is a small introduction.
Mark Dawson is a self-published author of suspense and mystery novels who has sold millions of copies through various bookselling platforms. He is a true pioneer in the self-publishing industry.
He first became a successful self-published author in November 2014, and he went on to create selfpublishingformula.com to offer online courses teaching his famous foundational Self Publishing 101 course and his flagship course Ads for Authors.
Ads For Authors - September Enrollment Starts!
Don’t miss this chance to enroll in the Ads For Authors course while it’s open; otherwise, you’ll have to wait until it opens again next year.
Enroll Now Before It Closes!
Enrollment Starts In
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