Mark Dawson Ads For Authors Review shows what you will learn to create profitable ads and a repeatable marketing system, to increase your readers and sales.


mark Dawson Ads for Authors Comprehensive Review 2022 August Enrollment

This Mark Dawson Ads For Authors Review will give you a complete course overview with the major course modules’ details revealed. So you may get a sneak peek at what you will learn from the course before you enroll.

The review will cover the following topics:

  • What is Inside Ads for Authors?
  • Who Is Ads For Authors For?
  • What You Will Learn Inside Mark Dawson’s Ads For Authors Course?
    • Ads For Authors Covers 4 Major Platforms for Book Advertisement
      • 1. Facebook Ads For Authors
      • 2. Amazon Ads For Authors
      • 3. Bookbub Ads For Authors
      • 4. Tiktok for Authors (NEW in 2022!!)
  • What Else You Will Get Inside the Ads for Authors Bonuses?
  • Ads For Authors Course Content Reveal – 5 Main Courses’ Modules Disclosure
    • 1. Ads For Authors Sneak Peek – Facebook Ads For Authors Course
    • 2. Ads For Authors Sneak Peek – Advanced Facebook Ads For Authors Course
    • 3. Ads For Authors Sneak Peek – Amazon Ads (legacy course)
    • 4. Ads For Authors Sneak Peek – Amazon Ads for Authors (2020)
    • 5. Ads For Authors Sneak Peek – BookBub Ads for Authors
  • How Much Is Mark Dawson’s Ads For Authors Course?
    • Ads for Authors 3 payment options
    • Does Ads For Authors Offers Any Refunds?
  • Mark Dawson Ads for Authors FAQs
    • Does Ads For Authors work for any Genres?
    • Is Ads For Authors Worth the Price?
    • Who Is Mark Dawson? Why I should trust him?

What is Inside Ads for Authors?

Ads for Authors online course covers the 3 major advertisement platforms specific for book promotion – Facebook, Amazon and BookBub. Together with the newly added TikTok for Authors course, it gives an all-rounded and updated marketing strategy for any authors who want to be a best seller, through a comprehensive and cost-effective adertisement planning. Students will learn and apply Mark Dawson’s repeatable system for any of their book sales.

The course is very specific for guiding students to set up successful ad campaigns in each advertiseement platform. Tactically, students may use all the downloadable planning spreadsheets to customize their ad content and setting, with the formulated read-through rates and ROI calculator for campaigns evaluation and optimization, very easy to bring the learning into practice at once.


Who Is Ads For Authors For?

If you are an author who already have your book(s) launched, but struggle with getting sales either with or without running any advertisement, this Ads for Authors course will help you get the result – to sell your book effortlessly with minimum budget and time. So you can achieve your dream to become a successful indie author, focus on writing more books that you love without worrying the living.

Click Here to Get Ads For Authors Now >>


What You Will Learn Inside Mark Dawson’s Ads For Authors Course?

Students will learn to set up high ROI ads in the 3 major advertisement platforms for any genres, and also some other bonus courses.

Ads For Authors Covers 4 Major Platforms for Book Advertisement

1. Facebook Ads For Authors

A flagship course inside the whole Ads for Authors course. This is where Mark Dawson starts to build up his massive fan-base email list and make the magic for all of his best-selling books, whenever he published a new book or series. Content is kept up-to-date to ensure meeting Facebook’s latest ad guidelines and policy.

2. Amazon Ads For Authors

A revised course with insider tips and insights from Janet Margot, who left the Amazon Ads team after working there for eight years. No other is better than her to teach set up winning-position ads on Amazon so that your target readers never missed you!

3. Bookbub Ads For Authors

A rare course in the market that covers BookBub Ads and is delivered by the BookBun team themselves. From setting up a BookBub profile to creating the best bidding strategic ad campaign for eBooks and audiobooks. Students will learn how to set up cheap CPC but successful campaigns.

4. Tiktok for Authors (NEW in 2022!!) 

Haven’t you heard of BookTok? Indie authors Lila Dubois and Jayne Rylon will guide you how to tap into the awesome marketing potential of the popular platform TikTok.

So, by finishing these 3 major content, you will learn all the basics to an advanced level on what is the key elements to set up winning ad campaigns, how to measure success, and where to avoid mistakes and cut the loss.

Click Here to Get Ads For Authors Now >>


What Else You Will Get Inside the Ads for Authors Bonuses?

There are several supplemental courses that keep adding to the original Ads for Author course as bonuses

4 supplemental courses for enhancing your marketing strategy, ads copy and creative image design

  • TikTok for Authors by Lila Dubois & Jayne Rylon – NEWLY ADDED Bonus Course for August 2022 Enrollment
  • Facebook Messenger Bots (approx. 2 hrs)
  • How to Write Better, Simpler Ads by Bryan Cohen (approx. 0.75 hrs)
  • Ad Design for Authors by Stuart Bache (approx.1 hr)
  • SPF University (approx. 30 hrs) – Access to Mark’s collection of webinars and events (it is included for all Mark’s Self-Publishing Course series)

The course also includes various downloadable and super useful resources, such as

  • transcript for each session in PDF format,
  • excel files with formulas to calculate ad cost-effectiveness, e.g. Read-through calculator, ROI calculator, ad-budget monitoring
  • excel keywords search and campaign/ad group/ ad setup planning,
  • cheat sheets for glossary, campaign optimization, seasonality of several types of books throughout a year,
  • Email sample for recruiting your advanced team, email swipes for your email sequence customization
  • and more

PLUS, the following

Facebook Community – You will receive a students-only Facebook private group invitation link and be granted access.

Bonuses – Offered by Mark and his trusted partners which can definitely save your running cost throughout your author business journey, such as

  • PRO BOOK COVER DESIGNS by Stuart Bache: discount worth over $100 for ebook design, Facebook ad images and 3D packshot package – PLUS 10% off CoverKit images
  • Discounted membership for an annual plan with BOOKFUNNEL, the popular eBook distribution service (worth $50)
  • A FREE month of access to PROLIFIC WORKS, the ace book giveaway service (Plus Plan – worth $20)
  • Secure a $120 discount on the annual plan for THE AUTHOR HELPER SUITE, the impressive data dashboard created by indie authors for indie authors
  • BOOK BRUSH: 15% DISCOUNT on the ANNUAL PLAN FOR LIFE! This amazing service makes creating professional ad and social media images for your book campaigns an absolute breeze – worth $15 a year for as long as you subscribe
  • A huge 25% discount (worth $1000) on a SUPER PREMIUM WORDPRESS website for the ‘authorpreneurs’ out there who require something more advanced and customized – from the crack team that’s put together multiple sites for the global self-publishing community.
  • … and much more

Click here to see the full list of Ads For Authors Bonuses for August 2022 enrollment >>


Ads For Authors Course Content Reveal – 5 Main Courses’ Modules Disclosure

Ads For Authors is an online self-learning course hosted on teachable and available in an HD quality video-on-demand learning format. Inside the course, there are several different courses you can start to learn at your pace.

Below are the key 5 major courses modules breakdown to let you know what you are going to learn inside Ads for Authors.

2 main and 1 bonus courses related to Facebook – total approx. 20 hrs

  • Facebook Ads for Authors (approx. 13 hrs)
  • Advanced Facebook Ads for Authors (approx. 5 hrs)
  • Facebook Messenger Bots – the bonus course (approx. 2 hrs)

2 courses related to Amazon Ads – total approx. 17 hrs

  • Amazon Ads (updated 2020) (approx. 12.25 hrs)
  • Amazon Ads (Legacy Version) (approx. 4 hrs)

1 course related to BookBub Ads – total approx. 3 hrs

  • Bookbub Ads for Authors (2021) (approx. 2.75 hrs)

1. Ads For Authors Sneak Peek – Facebook Ads For Authors Course

Module #1 Introduction

  1. The Course

Module #2 Facebook General Principles

  1. The Interface and Ads Structure
  2. Creating a Campaign and Targeting
  3. Ninja Tips
  4. Compliance

Module #3 Facebook Ads to Build Your Mailing List

  1. Purpose and Results
  2. How to Create Your Ad
  3. Examples
  4. Landing Page
  5. Monitoring
  6. Precise Onboarding Sequence
  7. How Much are Subscribers Worth?
  8. Mailing List Hygiene
  9. Surveying Your Readers
  10. The Tripwire
  11. Lead Generation Ads
  12. GDPR Email List Compliance

Module #4 Using Facebook Ads to Drive Sales

  1. Purpose and Results
  2. Your Landing Page
  3. Amazon Associates and Affiliate Links
  4. Create Your Ad
  5. Metrics
  6. Monitoring Your Ads
  7. Troubleshooting
  8. Example Ads

Module #5 Dynamic Creative Ads

  1. Overview
  2. Preparation
  3. Campaign Creation
  4. Campaign Optimisation

2. Ads For Authors Sneak Peek – Advanced Facebook Ads For Authors Course

The Reader Funnel

  1. What is a Reader Funnel
  2. Reader Funnel – Cold
  3. Reader Funnel – Warm
  4. Reader Funnel – Hot

Campaign Level

  1. Campaign Budget Optimisation: Introduction
  2. Campaign Budget Optimisation: Testing
  3. Campaign Budget Optimisation: Scaling

Ad Set Level

  1. Audience Research – Ad Set Suggestions
  2. Audience Research – Page Affinities
  3. Audience Research – Reader Stalking
  4. Audience Research – Connectio
  5. Audience Research – Audience Insights Tool
  6. Interest Filtering with Connectio

Ad Level

  1. Creative Hub

Facebook Business Manager

  1. Facebook Business Manager – Setup

Ninja Tips

  1. Boosted Post Stats
  2. Best Posting Times
  3. Build a Research Folder

3. Ads For Authors Sneak Peek – Amazon Ads (legacy course)

Module #1 General Strategy

  1. Overview and Set Up
  2. Compliance
  3. Creative
  4. Naming
  5. Metrics

Module #2 Lockscreen Ads

  1. About the Ads
  2. Targeting

Module #3 Sponsored Product Ads

  1. About the Ads
  2. Keyword Research
  3. Creating Sponsored Product Ad

Module #4 Monitoring Our Ads

  1. Monitoring Our Ads

Module #5 Optimising

  1. Optimising

4. Ads For Authors Sneak Peek – Amazon Ads for Authors (2020)

Introduction to the Course

  1. Introduction from Janet Margot

Module #1 Overview

  1. Why Advertise on Amazon
  2. About Amazon Ads
  3. Sponsored Ads: Key Concepts
  4. Ads Placements
  5. FAQs

Module #2 Introducing Ad Types

  1. Sponsored Product Ads
  2. Lockscreen Ads
  3. Sponsored Brands
  4. FAQs

Module #3 Developing Your Strategy

  1. Strategy Components
  2. Assessing Your Needs
  3. What to Advertise
  4. Know Your Reader
  5. When to Advertise
  6. How to Allocate a Budget
  7. FAQs

Module #4 Controlling Your Costs

  1. Budgets
  2. Bid Strategies
  3. FAQs

Module #5 House Keeping

  1. Campaign House Keeping
  2. FAQs

Module #6 Eligibility & Compliance

  1. Book Eligibility
  2. Eligibility & Compliance in Romance
  3. Eligibility & Compliance in Religion & Spirituality
  4. Eligibility & Compliance in Self Help
  5. How to Moderation Works
  6. FAQs

Module #7 Advertising Accounts 

  1. Opening Your First Amazon Advertising Account
  2. Regional Access & Registration
  3. FAQs

Module #8 Ads Console Walkthrough

  1. Ad Console
  2. FAQs

Module #9 Sponsored Products Campaign

  1. Access
  2. Campaign Creation
  3. Keyword Research
  4. Reporting
  5. Ninja Tip – Relevance
  6. Ninja Tip – Dataminer
  7. Ninja Tip – PickASIN
  8. FAQs

Module #10 Getting Started with Lockscreen Ads Campaign House Keeping

  1. Overview
  2. Campaign Creation
  3. Lockscreen Ads Reporting
  4. FAQs

Module #11 International Advertising Why Advertise on Amazon

  1. Expand Your Reach with International Advertising
  2. FAQs

Module #12 Monitoring 

  1. Monitoring Your Ads
  2. Metrics

Module #13 Optimization 

  1. Introduction
  2. Preparing Your Data
  3. Step 1 – Analyse
  4. Step 2 – Benchmark
  5. Step 3 – The Sweet Spot
  6. Step 4 – Harvesting
  7. Step 5 – Double Down
  8. Step 6 -Prioritize
  9. FAQs

Module #14 Additioanl Resources

  1. Additional Resources
  2. Dos and Don’t’s

Module #15 Cheatsheets

  1. Campaign Optimization Checklist
  2. Reporting Quick Reference Guide
  3. Seasonality
  4. Glossary

Module #16 Advanced Topics 

  1. Advertising Beyond KDP
  2. Advantage Program
  3. Myths About Ads
  4. Custom Text

Module #17 Sponsored Brands for Advantage Users 

  1. Overview
  2. Walkthrough
  3. Reporting
  4. FAQs

Module #18 Sponsored Display Ads for Advantage users

  1. Overview
  2. Walkthrough
  3. Reporting
  4. FAQs

5. Ads For Authors Sneak Peek – BookBub Ads for Authors

Module #1 Getting Started 

  1. Getting Started
  2. How do BookBub Ads Work?
  3. What Can You Promote?
  4. Setting Yourself Up For Success

Module #2 Creating Ad Campaigns 

  1. How to Create a New Ad
  2. Selecting a Format & Choosing a Book
  3. Designing Ad Creative
  4. Click-Through Links & Reader Targeting
  5. Author & Category Interest
  6. Setting a Schedule & Budget
  7. Bidding
  8. Naming & Saving Your Ad
  9. Running Ads for Audiobooks
  10. Putting it all Together

Module #3 Managing & Improving Your Campaigns

  1. Managing & Editing Your Campaigns
  2. Running Ad Tests
  3. Measuring Success
  4. Troubleshooting Your Campaigns

Module #4 Examples of Successful Campaigns

  1. Case Study: Promoting a First-in-Series Book
  2. Case Study: Promoting an eBook Deal
  3. Case Study: Promoting an Audiobook Deal
  4. Case Study: Promoting a New Release
  5. Case Study: Steady Sales
  6. Wrapping Up

As you can see, the cousre layout in every single details that you need to know to create your marketing strategy plan and to set up a profitable advettisement. With all the supplementary and bonuses given, students can take the unfair advantages to start running effective with minimum budget and time with confidence.

Don’t wait for next year to scale your book sales, get the Ads for Authors course and start to grow your book sales and author!

Click Here to Get Ads For Authors Now >>


How Much Is Mark Dawson’s Ads For Authors Course?

Ads for Authors offers 3 payment options

  • One-time payment costs $849
  • 12-month payment plan costs $75 per month (total $900)
  • 24-month payment plan – $45 per month (total $1,080)

Does Ads For Authors Offers Any Refunds?

Any of the above plans are covered by their 30-day money-back guarantee. For more information about the payment plans, please check the official website: Ads For Authors Official Enrollment Page Ads For Authors 3 Payment Plans. Ads For Authors 30 Days Money Back Guarantte
Image source: selfpublishingformula.com – Ads For Authors course


Mark Dawson Ads for Authors FAQs

Does Ads For Authors work for any Genres

The ad strategy and tactics you will learn form Ads For Authors can be applied to any genres. You may found his former students numerous testimonials across a wide range of genres, such as romance, fantasy, children’s literature, science fiction, horror, thriller, historical fiction and even non-fiction books.

Click here to see authors’ results in different genres >>

Is Ads For Authors Worth the Price?

Yes,  without any doubts, Mark Dawson’s Ads for Authors is worth the price.

This advertisement course is a very good investment for authors who want to know how to create ads for list building and sales, enable them to find and introduce the target audience to your work, and create fans and readers for life. It is a tested system that many of Mark’s students learned and applied it with huge success.

After you take the course, you will learn the details strategy and tactics to set up a cost-and-time-effective ads campaign on different media platforms. It is a comprehensive course and filled with updated information that any readers who want to have a successful author career should take it.

See how Ads for Authors’ students have transformed their author careers >>

Who Is Mark Dawson? Why I should trust him?

Mark Dawson is an UK well-known best-selling authors since 2014, and a true industry leader in the self-publishing education.

He created selfpublishingformula.com which yuo can find plenty of useful information and poscast about self-publishing. He is a caring educator who only offers each of his masterclass twice a year, so that he and his team can take a good care of all the new students from Selfpublishing 101 Course and Ads for Authors Course.

Mark Dawson Self-Publishing 101 Course - Who Is Mark Dawson

Image source: selfpublishingformula.com – Ads For Authors course


Ads for Authors course Mark Dawson August 2022 Enrollment


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